Sponsored product ads feature one product, while sponsored brand ads focus on building a brand and include the logo and links to your store.

Use sponsored product ads when you’re promoting one product above all others, like something rare and limited-edition. Remember, you’re putting all your energy into one place for one monumental, targeted push.

A sponsored brand ad would broaden focus onto a variety of products instead of one featured item. It builds a brand and longer-term relationship with viewers. Use product ads for one-time pushes. Use brand ads for the bigger picture.

A sponsored display ad targets customers based on their viewing habits and demographic data. So, for instance, you might see this as “People who bought this also bought…” or “A newer version is available…”

Use all three kinds of sponsored ads for maximum impact on your customers. Sponsored display ads don’t show up on SERPs so sponsored product ads and sponsored brand ads make sure you cover all your bases.

Take things one step further

It doesn’t matter how great your product or service is unless people have heard about it. Advertising works, but it’s expensive and you need to get the best ROI, no matter how big or small your budget is.

Dollar for dollar, advertising on Amazon reaches more customers than any other platform. After all, they have over 300 million active, unique accounts spread all over the globe.

If you want to reach the most amount of people in the shortest amount of time, Amazon is a safe bet. No one else has the kind of power and presence as an internet marketer that Amazon demonstrates.

Still, as with all large companies, advertising on Amazon may be intimidating at first. That’s why your Amazon seller account gives you so much data to use, and why tools like InsightLeap smooth your way into getting the quickest insights and the sharpest knowledge to better inform your promotional efforts.

So if you’ve been looking for a smart, dynamic tool that will dramatically increase your sales alongside Amazon, check out InsightLeap today.