How InsightLeap helped General Tools Increase Sales by 31% on Amazon

Scientists believe that what sets humans apart from other mammals is tool-making. Our ability to use tools to make other, more complex tools significantly contributed to the advancement and evolution of our society to the farthest reaches of our imagination. The tools allowed us humans to accomplish things collectively we never could otherwise. Fast forward to today…we use tools like a hammer, wrench, or screwdriver to fix a pair of old glasses or a rickety chair, which has its basis in our necessity to build tools for hunting. That’s pretty interesting and super impressive, if you ask me.

I’m excited to share that one of InsightLeap’s customers, General Tools, contributes to the history of tools and the advancement of Homo sapiens by manufacturing and designing precision specialty tools today. I spoke with Greg Bonsib, VP of Marketing at General Tools, about the history of the company, his role, and his perspective on their Amazon channel strategy.

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Kenshoo’s Nich Weinheimer on How Brands Can Maximize Returns on Amazon Advertising

Breaking even equals a sort of failure, right? Not quite, says Nich Weinheimer, VP of eCommerce at Kenshoo. Having started as one of the earliest SaaS platforms to help brands with marketing technology in search, Kenshoo has gone from helping 0 to over 500 brands scale their business since late 2017. Over the last year and a half, the company has leveraged strong relationships with Fortune 100 brands, agencies, and SMB brands, including all of the Big Six holding companies (WPP, Omnicom, Publicis Groupe, Interpublic, Dentsu, and Havas), to build out a global salesforce.

In the last 12 years that Weinheimer has helped brands build their businesses on Amazon, he’s noticed that as Amazon’s platform matures and makes more types of data available, the way we leverage that data and measure success has evolved as well.

I sat down with Weinheimer, who now leads Kenshoo’s eCommerce initiatives, to get his take on what brands should be focusing on when it comes to their Amazon channel, and what lies ahead for the future of Amazon advertising. This Q&A has been edited and condensed for clarity.

Nich Weinheimer, VP of eCommerce, Kenshoo
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How InsightLeap helps Navitas Organics be 50% more efficient doing business on Amazon

If you’ve ever searched for an organic maca or cacao powder to put in your smoothie like I have, you’ve probably come across Navitas Organics. Navitas is a health food company that provides organic superfoods like chia seeds, goji berries, power snacks, and Acai powder to the world. We’ve tried some of their snacks, so we can vouch that they pack a lot of energy, are super healthy, and delicious! You can find their products at your local grocery store or Amazon of course!

Travis May, Director of Sales - Online and Canada at Navitas Organics - InsightLeap
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Vendor Central Metrics – De-constructing InsightLeap Reports

This post leverages thoughts and insights from Aviral Gupta an ex-Amazon Product & Vendor Manager. He spent 6 years at Amazon in various product and vendor manager growth roles. He’s passionate about the world of eCommerce and what it takes for Brands and Agencies to be successful on Amazon. Read below on his thoughts and how Insight Leap makes it a reality.


We pack-in a lot of meaningful data in our Dashboards and reporting engine, so it’s worth highlighting key metrics and insights you can glean out of the data.

Dashboard: This view always provides you the most recent month and week view based on snapshot data available from Vendor central.

Monthly Reports – We provide you top sales metrics at a monthly grain along with YTD metrics.

Shipped COGS – This is the total sales generated by Amazon based on the cost price of the product (ASINs) in the account. This metric is tied most closely to the pulse of the buying customer, since more sales by the buying customer leads to more Shipped COGS and as a result more POs to you, the vendor.

We provide you the YTD number, along with comparison to last year including +/- % to give you an indication on YoY growth. You should always check if the YoY trend aligns with you sales targets and course-correct as needed.

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Amazon Vendors Never miss a beat, stay competitive with Amazon.com Alerts!

This post leverages thoughts and insights from Aviral Gupta an ex-Amazon Product & Vendor Manager. He spent 6 years at Amazon in various product and vendor manager growth roles. He’s passionate about the world of eCommerce and what it takes for Brands and Agencies to be successful on Amazon. Read below on his thoughts and how Insight Leap makes it a reality.

InsightLeap wants to make it easy for you to keep an active check on the health of your products on Amazon.com. This assures you stay competitive and provide a stellar customer experience, obsessing over all the details possible!

With our product monitoring service, you can choose to receive email alerts on a daily basis (and weekly digest) at an account level. For example, if you have 4 accounts on Insight Leap and two account manager (AM) overlooking those account, each AM can setup the alerts at an account level to stay sharp on product details which matter to their day-to-day.

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The Single Most Important Concept for Amazon Brands and Agencies

This is a guest post by Aviral Gupta an ex-Amazon Product & Vendor Manager. He spent 6 years at Amazon in various product and vendor manager growth roles. He’s passionate about the world of eCommerce and what it takes for Brands and Agencies to be successful on Amazon. Read below for his thoughts.

I have been in many vendor meetings as a category leader where vendors bring beautiful decks, charts prepared with tons of sweat and long hours only to find Amazon is concerned with something totally different. What are vendors doing wrong? What does Amazon expect?

Vendors rightfully bring decks focused on sales. Total shipped COGS, Net Receipts, Open POs, ASINs not matching comp, ASINs running on low stock, etc. It’s very focused on sales, financials, with an intent to influence bigger POs from Amazon. All of that is good but Amazon considers them as ‘output’ metrics and Amazonians focus on ‘input’ metrics first.

So, what’s the difference? Where is the disconnect?

Amazon has built its entire retail business around the ‘flywheel’ ~ this concept is the brainchild of Jeff Bezos and even after 20 years, this is at the center of Amazon Retail. Amazonians live and breathe this! The essence of flywheel is to focus on inputs, factors in our control and the outputs will follow in due-course.

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Introducing InsightLeap: Your Trusted Source for Amazon Insights & Decision Making

Today we are extremely excited to publicly launch InsightLeap, an Amazon focused eCommerce analytics platform! For brands and agencies that sell on Amazon, we bring together multiple Amazon data sources to generate insightful reports and assist in quick decision making to increase sales and optimize business operations.

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