Category Archives: eCommerce


A Conversation with Rina Yashayeva, VP, Marketplace Strategy at Stella Rising about eCommerce Strategies for Brands

“Once a New Yorker, always a New Yorker.” That saying is true for Rina Yashayeva, the VP of Marketplace Strategy at Stella Rising. With a background in Retail and Fashion, she started her career in New York, before transitioning to E-Commerce, and moving to Seattle to work at Amazon.

At Amazon, Rina held several different roles, starting with joining the Beauty team to launch and manage some of the most prominent brands such as L’Oréal, Maybelline, Garnier, and Conair, growing them to top tier vendors in Amazon Canada. Eventually, when an opportunity presented itself to work for an Amazon subsidiary called Quidsi (parent of Diapers.com) in New York, she took it. It’s safe to say she’s a New Yorker at heart!

In her third and final role, Rina led Business Development efforts for Beauty on Amazon, launching dozens of emerging beauty brands onto the platform. After years of internal vendor management, marketing, and business development Amazon experience, Rina made the move to the agency side, where she leads Marketplace Strategy at Stella Rising.

In this interview, Rina shares her perspective on Amazon strategies, the importance of leveraging eCommerce data, and how she works with new consumer brand clients. Enjoy!

Rina Yashayeva - Marketplace Strategy - Stella Rising
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John Ghiorso’s 12 Year Journey Building Orca Pacific into a Leading Amazon Agency

It’s one thing to see an opportunity, but it’s another thing to execute and see it through. That’s what John Ghiorso, the founder & CEO at Orca Pacific, did when he realized almost a decade ago that Amazon was going to be the dominant player in eCommerce. He rallied around his conviction and initial market demand for his Amazon services to build Orca Pacific into one of the premier agencies that help consumer brands.

We sat down with him to talk about the early beginnings of his company, advice for consumer brands on Amazon, and the future of the eCommerce landscape. We hope that you enjoy the in-depth informative interview below.

John Ghiorso - CEO at Orca Pacific
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