Category Archives: Case Studies


How InsightLeap helped General Tools Increase Sales by 31% on Amazon

Scientists believe that what sets humans apart from other mammals is tool-making. Our ability to use tools to make other, more complex tools significantly contributed to the advancement and evolution of our society to the farthest reaches of our imagination. The tools allowed us humans to accomplish things collectively we never could otherwise. Fast forward to today…we use tools like a hammer, wrench, or screwdriver to fix a pair of old glasses or a rickety chair, which has its basis in our necessity to build tools for hunting. That’s pretty interesting and super impressive, if you ask me.

I’m excited to share that one of InsightLeap’s customers, General Tools, contributes to the history of tools and the advancement of Homo sapiens by manufacturing and designing precision specialty tools today. I spoke with Greg Bonsib, VP of Marketing at General Tools, about the history of the company, his role, and his perspective on their Amazon channel strategy.

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How InsightLeap helps Navitas Organics be 50% more efficient doing business on Amazon

If you’ve ever searched for an organic maca or cacao powder to put in your smoothie like I have, you’ve probably come across Navitas Organics. Navitas is a health food company that provides organic superfoods like chia seeds, goji berries, power snacks, and Acai powder to the world. We’ve tried some of their snacks, so we can vouch that they pack a lot of energy, are super healthy, and delicious! You can find their products at your local grocery store or Amazon of course!

Travis May, Director of Sales - Online and Canada at Navitas Organics - InsightLeap
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