Category Archives: Amazon Tips & Advice


Vendor Central Metrics – De-constructing InsightLeap Reports

This post leverages thoughts and insights from Aviral Gupta an ex-Amazon Product & Vendor Manager. He spent 6 years at Amazon in various product and vendor manager growth roles. He’s passionate about the world of eCommerce and what it takes for Brands and Agencies to be successful on Amazon. Read below on his thoughts and how Insight Leap makes it a reality.


We pack-in a lot of meaningful data in our Dashboards and reporting engine, so it’s worth highlighting key metrics and insights you can glean out of the data.

Dashboard: This view always provides you the most recent month and week view based on snapshot data available from Vendor central.

Monthly Reports – We provide you top sales metrics at a monthly grain along with YTD metrics.

Shipped COGS – This is the total sales generated by Amazon based on the cost price of the product (ASINs) in the account. This metric is tied most closely to the pulse of the buying customer, since more sales by the buying customer leads to more Shipped COGS and as a result more POs to you, the vendor.

We provide you the YTD number, along with comparison to last year including +/- % to give you an indication on YoY growth. You should always check if the YoY trend aligns with you sales targets and course-correct as needed.

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Amazon Vendors Never miss a beat, stay competitive with Amazon.com Alerts!

This post leverages thoughts and insights from Aviral Gupta an ex-Amazon Product & Vendor Manager. He spent 6 years at Amazon in various product and vendor manager growth roles. He’s passionate about the world of eCommerce and what it takes for Brands and Agencies to be successful on Amazon. Read below on his thoughts and how Insight Leap makes it a reality.

InsightLeap wants to make it easy for you to keep an active check on the health of your products on Amazon.com. This assures you stay competitive and provide a stellar customer experience, obsessing over all the details possible!

With our product monitoring service, you can choose to receive email alerts on a daily basis (and weekly digest) at an account level. For example, if you have 4 accounts on Insight Leap and two account manager (AM) overlooking those account, each AM can setup the alerts at an account level to stay sharp on product details which matter to their day-to-day.

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The Single Most Important Concept for Amazon Brands and Agencies

This is a guest post by Aviral Gupta an ex-Amazon Product & Vendor Manager. He spent 6 years at Amazon in various product and vendor manager growth roles. He’s passionate about the world of eCommerce and what it takes for Brands and Agencies to be successful on Amazon. Read below for his thoughts.

I have been in many vendor meetings as a category leader where vendors bring beautiful decks, charts prepared with tons of sweat and long hours only to find Amazon is concerned with something totally different. What are vendors doing wrong? What does Amazon expect?

Vendors rightfully bring decks focused on sales. Total shipped COGS, Net Receipts, Open POs, ASINs not matching comp, ASINs running on low stock, etc. It’s very focused on sales, financials, with an intent to influence bigger POs from Amazon. All of that is good but Amazon considers them as ‘output’ metrics and Amazonians focus on ‘input’ metrics first.

So, what’s the difference? Where is the disconnect?

Amazon has built its entire retail business around the ‘flywheel’ ~ this concept is the brainchild of Jeff Bezos and even after 20 years, this is at the center of Amazon Retail. Amazonians live and breathe this! The essence of flywheel is to focus on inputs, factors in our control and the outputs will follow in due-course.

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