Monthly Archives: October 2019

WD-40 Company on How InsightLeap has Streamlined their eCommerce Reporting and Workflow

Have you ever had to degrease your bike chain? Or fix that creaky door hinge at home? You probably used one of WD-40 Brand’s products to smooth out your problems. WD-40 Company has been around for more than 65 years and are best known for their iconic blue and yellow can with the little red top. They are the market leader in the multi-purpose maintenance product category.

Here at InsightLeap we are ecstatic to call WD-40 Company one of our customers and this week we are fortunate to profile Freddy Flores, who’s the E-Commerce Marketing Manager at the company. He speaks about the unique culture at the company, his perspective on eCommerce, and his learnings from throughout his career.

WD-40 - Freddy Flores - E-Commerce Marketing Manager
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How InsightLeap helped General Tools Increase Sales by 31% on Amazon

Scientists believe that what sets humans apart from other mammals is tool-making. Our ability to use tools to make other, more complex tools significantly contributed to the advancement and evolution of our society to the farthest reaches of our imagination. The tools allowed us humans to accomplish things collectively we never could otherwise. Fast forward to today…we use tools like a hammer, wrench, or screwdriver to fix a pair of old glasses or a rickety chair, which has its basis in our necessity to build tools for hunting. That’s pretty interesting and super impressive, if you ask me.

I’m excited to share that one of InsightLeap’s customers, General Tools, contributes to the history of tools and the advancement of Homo sapiens by manufacturing and designing precision specialty tools today. I spoke with Greg Bonsib, VP of Marketing at General Tools, about the history of the company, his role, and his perspective on their Amazon channel strategy.

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